Reignite the New Visitor Economy in your regional area
The RGP Masterclass Series is focussed on teaching Economic Development, Tourism and Community Engagement Practitioners how to adopt innovative practices to help reignite the New Visitor Economy.
As Regional Victoria looks to ‘open the doors’ to visitation in 2021-22, communities need to consider the challenges the existing residents and local businesses will face in order to rebuild this sense of community and cater to the visitor economy once again.
These masterclasses help support regional and rural communities with the recovery from the initial challenges of Covid, as well as drive new thinking and actionable strategies to help everyone thrive.
Catch up on past Masterclasses
Master the Power of Storytelling and prepare for the New Visitor Economy
In this masterclass, experts from Storytowns and 25eight took participants through a series of exercises to map the personality of their towns and walked through how to engage new visitors through the power of storytelling. We highlight the opportunities that digital brings to help welcome visitors to the community before they arrive, as well as keep them connected after they leave.
Learn and take action on:
The New Visitor Economy and what to consider for your community
Map your key stakeholders using an Ecosystem mapping framework
Define your target audience and craft a story around the personality of your town
Key Takeaways:
A strategic view of your local ecosystem and the key stakeholders
Understand how to tell the unique stories that celebrate your town
Understand the new visitor economy and how you can be prepared
Catch up on the recordings online for free below.
Hear from the Hosts
Masterclass Experts Phil Ore (25eight) and Jarrod Pickford (Storytowns) break down what this masterclass covers and what you will walk away with.
Catch up on the recordings today.
